How an idea turned into a brand known worldwide ...
How an idea turned into a global brand ...
... an invention created out of necessity: mechanical engineer Doro Erjavec’s (co-founder of HYLA) wife suffered from a house dust allergy which got worse with each house cleaning. After intense technical experiments and many tests, the machine went into serial production in 1992 and was an instant success.
Engineers Doro Erjavec and Janez Pogacar called their air and room cleaning system "HYLA", and developed their first prototype in 1990.
Today HYLA with its unique products is successful in more than 70 countries around the globe.
The HYLA History
HYLA is founded by Janez Pogacar and Doro Erjavec, two Slovenian engineers, in Ljubljana/Slovenia. The first two years are spent on intensive technological development and testing of the HYLA. Production and marketing are launched following this in-depth preparation. The company immediately works profitably and is a success on the Slovenian market.
First contact with the German entrepreneurs and direct marketing experts Wilfried Metzger and his partner. They join the team as partners and begin to set up a worldwide sales and marketing network.
HYLA is split into two divisions, Development & Production, headed by the proprietors and Managing Directors Janez Pogacar and Doro Erjavec, and Marketing & Sales, headed by the Managing Directors Wilfried Metzger and Partner. HYLA Trade d.o.o. is established for the Marketing & Sales division.
A 5,000 m³ piece of land is purchased for the new factory in Ljubljana/Slovenia. Construction and start-up of the production site
Sales figures are steadily increasing. In parallel, additional new sales partners in 15 countries sign agreements with HYLA. Official opening of the new HYLA production facility in Ljubljana.
The four partners invest approx. 25 % of the turnover in R & D. HYLA takes second place in the "European Company of the Year" competition.
A technologically improved generation of the HYLA with a new design is presented to the market. Sales of the HYLA N begin.
HYLA International GmbH & Co. KG is founded and construction of the HYLA Sales Headquarters is started. An office building with 1,500 square meters of space is built near Stuttgart Airport. Move into the new Sales Headquarters on September 1, 1999.
After several months of development as well as extensive long-term tests, the new HYLA NST is presented in January 2001. This new HYLA generation in particular offers technical innovations compared to its predecessor and has a modern design.
What is sensationally new about this machine is its novel, self-cleaning and patented separator technology resulting in a higher air flow, better filtration characteristics and higher suction efficiency. The new flexible hose with its cord welded to the inner wall of the hose is presented parallel to the introduction of the new HYLA NST.
The first air and room cleaning system worldwide finished with CRYSTALLIZED™ Swarovski Elements.
This unique marketing idea results in a worldwide coverage in publications and inquiries from all over the world.
Participation at the UNESCO 2007: the Swarovski HYLA is donated to this charity event and is raffled in the tombola.
HYLA is breaking new ground!
From 2010 HYLA GST
On November 15, 2008 the first prototypes are introduced to all business partners worldwide. Start of sales for this new product line is scheduled for late 2009 / early 2010.
Der NEUE HYLA EST ab ...